Tulua Coffee Roasters

Tulua Coffee Roasters brings the vibrant spirit of 
South American coffee to the streets of Dubai, 
serving specialty brews with a focus on quality, 
flavour and connection. Founded by a team of 
South American coffee experts, the brand sources 
beans from some of the finest farms in the region. 
Each batch is roasted in-house to deliver bold, memorable coffee experiences. With roots in 
Colombia and a name inspired by the city of Tuluá, 
the brand celebrates its heritage while inviting a growing Dubai audience into the world of specialty coffee.

The visual identity is built around bold expression with the illustrated mascot ‘Beans’ at its heart. Bright colour, oversized typography and confident packaging come together to reflect the energy behind the product. 
The design feels cheeky, cool and approachable without losing its focus on flavour. Every touchpoint from coffee bags to merchandise was crafted to express the character of the brand. Tulua is made to stand out in a growing market by offering more than 
just coffee. It brings culture, warmth and a sense of connection to every cup.