Locally Sauced

Locally Sauced is a small-batch brewery based in Australia’s Southwest, crafting bold, character-filled beers that celebrate local culture. Built on a love of community, creativity and quality brewing, the brand brings together flavour, fun and a distinct regional personality. My role was to design an identity that captured this spirit while giving the brewery room 
to grow. The aim was to create a brand that felt expressive, flexible and instantly recognisable as 
new beers joined the lineup.

At the heart of the design is an illustrated skeleton mascot that shifts with each release, taking cues 
from tattoo art, live music and the coastal lifestyle. 
This recurring character gives the brand a playful anchor while letting each beer tell its own story. 
The labels use rough textures, bold lines and punchy colour choices to reflect the brew’s energy. Layouts followed a simple grid structure allowing expressive typography to catch the eye. 
The result is a cohesive yet varied label system 
that stands out on shelves and stays true to the 
Locally Sauced attitude.